McDonald's Japan collaborated with Neon Genesis Evangelion in 2025 to celebrate the 30th anniversary of the anime series. The collaboration included:

Transforming toys: Three toys based on the Evangelion mechas: McShake Unit-00, Big Mac Unit-01, and McFries Unit-02

Evangelion Burgers: Three burgers inspired by the Absolute Terror (A.T.) Fields from the series

Lottery: A lottery for customers to buy the toys

Toys

The toys were Transformers-like figurines based on the Unit-00, Unit-01, and Unit-02 mechas

The toys were available in limited quantities from January 20 to 26

Customers could submit pre-lottery applications via the McDonald's Japan app until January 10

Burgers

The burgers were available for a limited time at McDonald's locations in Japan starting January 6, 2025

The burgers included:

Cheese Double Teriyaki

Thick-Cut Potato & Juicy Beef with Rich Garlic Mayo

Mexican Cheese Chicken